When we were tasked by the ING Bank to create the concept of its contemporary art collection's retrospective exhibition, it was obvious we had to go beyond the usual poster / banner / website trilogy. We suggested ING integrates all aspects of the show into one dynamic conversation: curation (what to see), communication (what to say) and experience (how to interact with it). From spatial to digital, from messaging to imaging, from web app to catalog, the exhibition projects the ING Bank into new dimensions by showcasing its art.
Visual Identity, Creative Direction & Editorial Design
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