Since 2019, Levi’s Europe has partnered with us to lead the creative development of nearly ten adult campaigns. Our role has spanned end-to-end creative direction from concept development and casting recommandation to set design and graphic design execution working closely with Levi’s internal teams and external production partners to bring each campaign to life. Following the success of these collaborations, Levi’s commissioned us to extend our creative approach to their Kids collections. For these campaigns, we delivered a fully integrated scope, including creative direction, production and post-production management, and casting direction, ensuring visual and narrative consistency across both divisions.