For the creation of the Tastes of Sound campaign, Martell enlisted our services to design an original graphic identity that could be adapted into a series of posters and a dedicated digital interface to bring the campaign to life for its clients worldwide. We projected the brand into a futuristic and modern graphic environment as a tribute to passionate audiophiles who draw inspiration from the graphic identities found on sound creation instruments. The iconic ‘T’ alludes to a cluster of grapes while the ‘S’ suggests the oscillation of sound. Together, they create a striking graphic system that positions Martell as a brand pushing its boundaries.